Ready to sell your Jewelry?

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A licensed and accredited firm located in Manhattan’s Diamond District, Luriya has been serving the public for more than 20 years. Our staff is trained to evaluate your jewelry, gems, coins, and luxury watches safely and effectively. Whether you’re looking to sell gold in NYC, diamonds in LA, or estate jewelry anywhere in the country, we can help.

Consult with An Expert

Luriya ensures the safety, security, and privacy of our customers


Norton Verisign Trust Seal
NYC Department of Consumer Affairs
Norton Verisign Trust Seal


Jewelry Security Alliance
Jewelry Vigilance Comittee
Jewelers of America
New York State Jewelers Association
What Luriya’s customers are saying
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Hello sir you review are so good so I want to sell antique coin from you so please help thanks....

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If you are looking to sell gold coins in New York Luriya is the place to visit. They are courteous, honest and friendly. I came here to sell some coins and was very happy the service and received a fair price. Will be back if I need to sell any jewelry or other valuables.

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Had a very professional and fast experience with Fima, I highly recommend checking out his place before going to anyone else. Thank you team!

Frequently Asked Questions


What kind of merchandise do you buy?

At Luriya, we buy all sorts of valuables - such as precious metals, watches, coins, diamonds, and more! Take a look at the "What We Buy" section in the menu above. 

How much can you buy?

Though it depends on the items for sale, there is nearly no limit to the amount of jewelry Luriya can buy.

How do appointments in NYC work?

You can schedule an appointment by calling us at 212-256-0025 or emailing us at We are open from Monday to Friday from 10 am to 5:30 pm. Our address is 30 West 47th Street, New York, NY 10036, Suite #300.

We can also make an appointment outside of business hours or provide in-house consultations depending on the circumstance - just get in touch with us to set it up!

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30 W 47th St. #301
New York, NY 10036
(212) 256-0025

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