Luriya is a dependable, reliable, trustworthy, respected, knowledgeable, and most of all, honest NYC gold buyer as seen by our reputation! With Luriya, you can sell gold for up to 99% of the market price – we cut out the middleman and are a privately owned, family operated multi generation business whose goal is to educate our clients and watch them prosper. Our reputation speaks for itself – we are not like other NYC gold buyers. We are not a pawn shop that buys gold for tiny amounts; we pay you a large amount of cash! If you need someone dependable, you can rest assured that Luriya is here for you.