CEO, Gemologist and Appraiser
Fima Kandinov has been appraising and dealing fine jewelry and watches for more than three decades. He evaulates gems on a GIA level. Even more impressive, he has managed to survive and thrive in the competitive world of Manhattan’s Diamond District for more than 20 years.
The key to surviving 20 years on 47th Street? Honesty and integrity, Kandinov says. You have to know your stuff, move quickly, and be willing to adapt to the ever-changing markets and consumer behavior. Accumulate a few satisfied customers and people will spread the word.
An established business like Luriya is a diamond in the Diamond District rough. “It’s hard to spot a dishonest dealer, since the customer is not a jewelry expert and may be easily misled as to the value of his pieces,” Kandinov says. “It’s always better to deal with a reputable dealer that has been in the business for a long time.”
CFO and Marketing Director
Representing the second generation of his family’s business, Mark is responsible for operations, finance, and marketing. He is also chairman of ETech 7, which provides state-of-the-art technology for Luriya. With a degree in finance and extensive experience with web marketing, Mark believes forward thinking gives Luriya an edge but that its success comes down to good, old-fashion trust.
Manhattan’s famous Diamond District is a tightknit community. “You don’t last long if you aren’t trustworthy,” Kandinov says. “We’ve been in the same spot for 20 years. Every retailer and wholesaler here knows us.
“If you’re going to business long term, you have to build relationships and a reputation for being trustworthy. The Diamond District is literally one block long, but we do business all over the world.”
Do you have gold, jewelry or watches you’re thinking of selling? Feel free to stop by for a free estimate. Let our experts help you find a fair price.
“If you search the website, they actually show you how to sell diamonds yourself. They are also partnered with GIA which is supposedly the world’s best appraiser. Not bad for a second generation company.”
“Selling diamonds can be a long process when you don’t know which establishment to turn to. I was lucky to find Luriya while surfing the web for places that pay cash for diamonds. They were very courteous and answered all my questions before I even went for the appraisal.”
“For anyone looking to sell diamonds, Luriya is the place to go. They pay well, instruct you about their prices, and let you take your time to make a decision on a deal. Will be back.”