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Our Experts

Fima Kandinov

CEO, gemologist and appraiser

Fima Kandinov has been appraising and dealing fine jewelry and watches for more than three decades. He is GIA certified. Even more impressive, he has managed to survive and thrive in the competitive world of Manhattan’s Diamond District for more than 20 years.


The key to surviving 20 years on 47th Street? Honesty and integrity, Kandinov says. You have to know your stuff, move quickly, and be willing to adapt to the ever-changing markets and consumer behavior. Accumulate a few satisfied customers and people will spread the word.


An established business like Luriya is a diamond in the Diamond District rough. “It’s hard to spot a dishonest dealer, since the customer is not a jewelry expert and may be easily misled as to the value of his pieces,” Kandinov says. “It’s always better to deal with a reputable dealer that has been in the business for a long time.”


Mark Kandinov

CFO and Marketing Director

Representing the second generation of his family’s business, Mark is responsible for operations, finance, and marketing. He is also chairman of ETech7, which provides state-of-the-art technology for Luriya. With a degree in finance and extensive experience with web marketing, Mark believes forward thinking gives Luriya an edge but that its success comes down to good, old-fashion trust.


Manhattan’s famous Diamond District is a tightknit community. “You don’t last long if you aren’t trustworthy,” Kandinov says. “We’ve been in the same spot for 20 years. Every retailer and wholesaler here knows us.


“If you’re going to business long term, you have to build relationships and a reputation for being trustworthy. The Diamond District is literally one block long, but we do business all over the world.”


Do you have gold, jewelry or watches you’re thinking of selling? Feel free to stop by for a free estimate. Let our experts help you find a fair price.

Free Appraisal

Have a jewelry expert appraise your fine items

Free Mail In Kit

Send in your valuables to get the best price

What Luriya’s customers are saying

My favorite part about Luriya is honestly the e-books. They’re so informative and helpful when deciding where to sell gold. From detailing how gold is measured, to explaining the differences in karats, they do a great job explaining the process to customers.”
Donald Stenman, Brooklyn, NY
When you go to sell jewelry, Luriya has the best payout offers in NYC. The jewelers know their stuff, no matter what you’re trying to sell.”
Jennifer Azules, San Diego, CA
For anyone looking to sell diamonds, Luriya is the place to go. They pay well, instruct you about their prices, and let you take your time to make a decision on a deal. Will be back.