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About Us

About Luriya

Here at Luriya our trained professionals will help you sell your jewelry and watches without worry or hassle. Headquartered on 47th Street, in the heart of Manhattan’s Diamond District, we’ve been in the business of buying and trading gold, diamonds, jewelry, and watches since 1995. Our mission at Luriya is to provide customers with not only the best prices but also the best customer service available anywhere.


Our Experts

Our experts are trained gemologists and appraisers, knowledgeable on proper gem assessment practiced by the GIA (Gemological Institute of America), licensed by the NYC Department of Consumer Affairs, and vetted members of JSA (Jewelers Security Alliance), Jewelers of America, New York State Jewelers Association, and MJSA (Manufacturing Jewelers Sales Association).


Take advantage of our free mail-in kit or, if you’re in the area, bring your goods into the shop so our experts can test your gold and precious metals, and answer all your questions.


Our Commitment

Whether you have gold jewelry, gold coins, or even just scrap gold, you can come on in to Luriya where we buy gold from you with integrity, honesty and commitment: providing you with a great experience selling gold is our mission, and our gold experts will analyze the authenticity and worth of your gold with full transparency.



Education is the key to receiving the highest payout possible for your precious goods. This website is full of useful information on every aspect of buying and selling jewelry, gems, and precious metals. Take a look around and if you have questions, give us a shout. Our friendly staff is committed to helping you understand what you have and the options available for turning it into cash.

Free Appraisal

Have a jewelry expert appraise your fine items

Free Mail In Kit

Send in your valuables to get the best price

What Luriya’s customers are saying

Thomas Carlston
If you search the website, they actually show you how to sell diamonds yourself. They are also partnered with GIA which is supposedly the world’s best appraiser. Not bad for a second generation company.
Katie Kim
Katie Kim, Brooklyn, NY
Selling diamonds can be a long process when you don’t know which establishment to turn to. I was lucky to find Luriya while surfing the web for places that pay cash for diamonds. They were very courteous and answered all my questions before I even went for the appraisal.
Gina Alta
Gina Alta, Long Island City, NY
For anyone looking to sell diamonds, Luriya is the place to go. They pay well, instruct you about their prices, and let you take your time to make a decision on a deal. Will be back.