Sell your valuables to Luriya today

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A licensed and accredited firm located in Manhattan’s Diamond District, Luriya has been serving the public for more than 20 years. Our staff is trained to evaluate your jewelry, gems, coins, and luxury watches safely and effectively. Whether you’re looking to sell gold in NYC, diamonds in LA, or estate jewelry anywhere in the country, we can help.

Here are just a few of the brands we specialize in

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The Complete Guide to Getting the Most Cash For Your Gold

Here's what we've got for you:

ebook_bullet Get the most cash for you gold & jewelry

ebook_bullet Organize your gold & know what its worth

ebook_bullet Understand the value of your gold & jewelry

Download Ebook
12 Important Steps to Take Before Selling a Diamond

Here's what we've got for you:

ebook_bullet Get the most cash for you diamond jewelry

ebook_bullet Know what you have & understand the 4 C's

ebook_bullet Understand the value of your diamond jewelry

Download Ebook

What Luriya’s customers are saying

Maria Calensanes, San Antonio, TX
My favorite part about Luriya is honestly the e-books. They’re so informative and helpful when deciding where to sell gold. From detailing how gold is measured, to explaining the differences in karats, they do a great job explaining the process to customers.”
Donald Stenman, Brooklyn, NY
When you go to sell jewelry, Luriya has the best payout offers in NYC. The jewelers know their stuff, no matter what you’re trying to sell.”
Jennifer Azules, San Diego, CA
For anyone looking to sell diamonds, Luriya is the place to go. They pay well, instruct you about their prices, and let you take your time to make a decision on a deal. Will be back.

Luriya ensures the safety, security, and privacy of our customers

Accreditation, Licensing & Security

NYC Department of Consumer Affairs
Norton Verisign Trust Seal

Affiliations & Memberships

Jewelry Security Alliance
Jewelry Vigilance Comittee
Jewelers of America
New York State Jewelers Association