Here’s the scenario. You’re walking through a mall, when a jewelry display catches your eye. But this isn’t your typical diamond ring case – this is something else altogether. Rows upon rows of watches are neatly laid out in expert fashion, just enough to show the watch, but not enough so that you’ll have to ask the sales associate for a closer look. The options seem endless – Rolex, Jaeger LeCoultre, Patek Philippe, and others you’ve never even heard of.