Trust is a very important aspect in any kind of business. Risk is a reality all businessmen live by every day; but when trust is established between them and the stakeholders, things get much easier. Trust becomes more important on the consumer’s end. Consumers spend their resources in the hopes that producers will do what they advertise. Taking gold trade for example, people who sell gold coins face serious risks every day. Gold is a very expensive item; thus making it vulnerable to scams and frauds. People who sell gold coins need to always be sure that they deal with honest and reputable dealers every time. So how can a seller ensure that s/he is dealing with a credible dealer? What are the things to look for in a reputable gold coin dealer?