When you look at a diamond in bright light, you’ll probably notice that it sparkles with an intense, almost flame-like light. This property of diamonds, known as “brilliance”, is part of what makes diamonds such a valuable gem. But what makes a diamond more brilliant than other gemstones? And what sort of diamonds give off the most “fire”? Here, we’ll try to understand the factors that influence a diamond’s sparkle and how you can use your knowledge to get the diamond you want.

When choosing an engagement ring, all anyone can seem to talk about is the diamond.

Diamond this, diamond that…

Square cut, clarity, and did you see the size of that thing?

What most people don’t know is that the ring setting (or mounting) - the little home for your precious

 diamond - is truly where it’s at.

While pearls are recognized as the traditional wedding accessory, conventional baubles just don’t cut it for many young brides. Just as engagement rings are becoming more individualized, so are earrings, necklaces, and hair ornaments.

Most brides still opt for white, feminine, and a bit of sparkle - diamonds, pearls, clear crystal. Florals are still a favorite and we're seeing more variety in metals - white metals, blackened silver, yellow and rose gold - sometimes all at once.